The seminar started with Carl Sjöberger from the School of Business, Economics and Law in Gothenburg and Chalmers University of Technology, who presented some results from his recently published thesis with a business strategic analysis of shipping companies. The companies he had looked close at were Broström, Laurin and Sirius. One of the interesting things he found was the difference in the companies´ non-economic goals. Boström wanted to increase market share and strengthen competition position. Laurin talked about adaption to sharpen environmental requirements, and retain family control. Sirius had the same goals as Laurin but in addition to that also wanted to support and do business with local companies, to belong to a cluster.
- The companies have also of course economic goals but none of the companies has as a goal to maximize profit. All companies in this study talks about enough profit, says Carl Sjöberger.
Monica Lundh from Chalmers and the Human Factors research group then continued the seminar talking about the consequences of lack of rule. She stated that how we do things on the bridge or engine room have changed massively, but the regulations have not. Shipping personnel often have to work around less supportive design of ships which puts the staff at risk, and makes work less effective. New regulations could mean a massive improvement in this area.
- Sweden could take a lead here and make this to our advantage. The competitiveness within the industry demands for mandatory rules and regulations, says Monica Lundh, and continues:
- Swedish shipping industry and Swedish sea farers can never be the most inexpensive alternative, but given the knowledge and research within the shipping domain and the support of mandatory regulations we can very well be the best.
Last but not least there was a panel discussion on current and future challenges and opportunities related to commercial shipping companies´ everyday situation. Lead by moderator Lena Göthberg, SAI, the panel consisted of David Bromander from Sirius Chartering and Lars Johansson, Swedish Ships Mortgage. Among many things they discussed the problem with financing investments in environmentally friendly technical solutions such as LNG-fuelled vessels or scrubbers, due to the fact that it is not seen as something that gain value to the ship.
- Another problem when it comes to installing scrubber for instance, is that ships lost 50-60 percent of its value in an instance during the crisis 2008, making it hard to take new loans with the ship as collateral, says Lars Johansson.
See the full video from the seminar below, and attached you have the PowerPoint-presentation from Carl Sjöberger and Monica Lundh.
Movie from the seminar
00.00 Introduction by Åsa Burman
06.45 Recently published research on Business strategic analysis of shipping companies, Carl Sjöberger, School of Business, Economics and Law
46.25 Consequences of lack of rule, Monica Lundh, Chalmers University of Technology
1.13.55 Panel discussion on the current and future challenges and opportunities related to commercial shipping companies every day. How do we proceed? Participants in the panel: Lars Johansson, Swedish Ships Mortgage, David Bromander, Sirius Chartering. Moderator: Lena Göthberg, SAI.
(Due to the length of the film the quality is quite low, otherwise it would be to big to upload.)